Harvest Trends Launches New Relationship Solution For Casinos
Harvest Trends, a firm that specializes in casino data analytics is expected to launch a new and innovative customer relationship management software at the Casino Marketing & Technology Conference in Las Vegas. The conference is scheduled to take place between the 14th- 16th of July at the Rio and Harvest Trends will make its presentation on the 14th.
The PowerHost CRM is a specialized solution that will enable casinos to automate their relationship building process with the customers and increase their levels of customer service.
The conference will be attended by some of the top executives from major gambling establishments across the nation and Harvest Trends will demonstrate how easy it is for firms to install the software on handheld devices and implement a seamless process.
In a statement, Amy Hudson, vice president of sales said
We pride ourselves on creating tools that make it easy for player development personnel to target the right patrons and drive additional revenue from those who offer the most opportunity for growth, retention and reactivation. PowerHost CRM will give casino hosts the appropriate customer data right at their fingertips, allowing them to work smarter and more efficiently.
By using the software, casinos hosts will be able to monitor their set goals and progress, previous results for their coded players and also be able to get recommendations on who they should contact and the reason for reaching out. The CRM software will also provide player development teams with the option of storing tasks, preferences and notes. They will also be able to set and monitor goals and spread their tasks between guest and host services enabling them to provide excellent customer service.
The leadership at Harvest Trends has a wealth of experience in the casino industry and using the feedback from casino veterans have created a robust solution in the PowerHost CRM to provide solutions and tool to help casinos solve business problems that they are confronted with on a daily basis.
The Casino Marketing & Technology Conference is expected to draw an elite crowd of gambling executives and professional poker players who are already in Las Vegas to attend the 2015 World Series of Poker. Some of the executives who are scheduled to attend the conference include Steven Neely, Chief Marketing Officer, Casino Del Sol Resort; Skip Murphy, Director, Enterprise Marketing, Wynn Encore and Eric Saint-Marc, Vice President of Information Technology, Palms Casino Resort.
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