Legislators in Denmark have put forward a draft proposal that looks to make gambling regulations more stringent in an effort to provide Danish players with better player protection. Most of these proposed changes places an emphasis on operators to be responsible and places a number of restrictions on what will be allowed going forward.
Online gambling operators love to stand out from the rest of the competition by coming up with lucrative bonuses and promotions. Many times these special bonuses are provided as no deposit bonuses to new players in an effort to get them to sign-up and create a new account. These promotional no deposit bonuses can be given in free spins, free cash or both. However, there is always a catch found within the terms and conditions such as wagering requirements or a stipulated deadline in which these bonuses must be used.
The executive draft order specifically addresses all of the above. Operators will now be restricted to offer promotional bonuses that cannot cross DKK 1,000 which is the equivalent to $155. The wagering requirements on these promotions cannot exceed 10x and winnings arising from these promotions cannot be subjected to any more terms and conditions.
Operators will no longer be able to customize special bonus offers to individual players. Any promotional offer sent out must be sent to a minimum of one hundred players. Gaming operators can no longer rush players by imposing short deadlines on their promotions as the new proposal is to give players a minimum of 60 days to take advantage of any promotional offer.
The executive draft order also forces gaming operators to place a bigger emphasis on problem gambling. Licensed gambling websites will now have to clearly display their licensing information on the top of each of their gaming pages. They will also have to clearly display links to problem gambling helplines along with ROFUS – which is the self-exclusion system so that players are always aware that there is help on offer.
Operators will also have to pay more attention to each individual player and familiarize themselves with their spending habits and behaviour. If they notice anything out of the ordinary, they will have to red flag the player in order to address any issues before they arise.
The iGaming industry will continue to accept submissions till Feb 4 and then analyse the executive draft order before making a final decision.
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