Gaming Innovation Group Signs Partnership With New Casino Luckiest.com
Summary
- Luckiest.com is set to launch a new online casino using the GiG platform
- GiG is confident it can deliver positive results for its new partner
- The new partnership is among the key milestones achieved by GiG in 2022
Luckiest.com will venture into the online gaming world with the main goal of bringing a unique offering into the market. This will take place via a partnership with Gaming Innovation Group (GiG). Under the deal, GiG will provide platform support for Luckiest.com’s new online casino which is set to debut in global and emerging markets.
Deal Focuses on Personalized Player Experience
Commenting on the new partnership, GiG CEO Richard Brown said they’re delighted to work with Luckiest.com on its new casino concept, which is in line with GiG’s broader strategy of helping unique casino brands break ground in the online gaming market and support their growth and expansion.
GiG takes pride in its award-winning platform, strong domain, and powerful player account management which Brown said provide them with an exceptional opportunity to deliver positive results for its partners, including Luckiest.com.
GiG will focus on the values of personalization and customer experience in building the casino brand from the ground up, which will help Luckiest.com establish a foothold in the competitive online casino industry. In addition to that, Luckiest.com will also benefit from GiG’s cutting-edge technology and tools that are designed to attract player traffic.
The CEO of Luckiest.com, Sam Johnson, said the company shares a similar vision with GiG in terms of providing an exciting and personalized player experience which makes the iGaming solutions provider the right partner for their new project. Johnson is confident they can build a truly unique offering working with GiG.
Both companies will collaborate over the next four years with the option to renew their partnership if the current deal proves successful.
GiG Continues to Grow
GiG has registered significant growth during the second quarter of 2022, generating record revenue of €22 million, up 37% from the figure recorded during the same period last year (€16.1 million). The company continues to secure partnerships both in the online and land-based sectors.
In July 2022, it signed a platform and managed services agreement with UK retail operator Aspers Group. The year has been marked with key milestones so far for the company, as it also secured a B2B license in Ontario which launched its regulated iGaming market back in April.
Carolyn DuttonAuthor
Carolyn is our legislation expert, with a background in law she is able to cover the current state of gambling around the world
