MGM China To Deploy New Tables At Macau Casinos As Part Of Global Expansion Plans
Summary:
- MGM China will complete the deployment of additional gaming tables in Macau by Q3
- MGM China will also increase its sales and marketing workforce and open new offices overseas
- The operator is expecting better results in Q3 after its Q2 figures exceeded pre-pandemic levels
As the gaming industry in Macau continues to recover, casino operators are boosting their services and marketing efforts, including MGM China Holdings Ltd which recently announced the deployment of additional gaming tables at its properties across the city.
Plans to enhance MGM China’s gaming offerings were unveiled this week during an investor conference call by Bill Hornbuckle, CEO and President of US-based MGM Resorts International, the parent firm of MGM China.
200 Extra Tables to be Fully Deployed in Q3
As part of Macau’s new gaming concessions which began on January 1, 2023, MGM China was granted a 36% increase in the number of its gaming tables, which means the casino operator is allowed to add 200 tables across its gaming venues in the city, bringing the total to 750. It has also been authorized to operate 1,700 slots.
According to Hornbuckle, they intend to complete the deployment of the 200 extra tables in the third quarter, which is one of their priorities in Macau. MGM China operates MGM Macau and MGM Cotai which recently underwent renovations. Changes have been made to the gaming floor of both properties to maximize yield, Hornbuckle said. He added that they will also focus on attracting overseas customers to Macau as well as improving its premium mass offering.
MGM China to Open More International Offices
MGM China will also be expanding its sales and marketing teams, according to the company’s President and Chief Operating Officer, Hubert Wang, with the operator set to launch more international offices and double its sales and marketing workforce.
Wang said that while they’ve already made a lot of progress in this area, they are stepping up efforts to leverage MGM’s global network and attract more foreign customers to their properties in Macau.
Apart from enhancing its gaming services, MGM China is also keen on improving its non-gaming offering, with the company planning to either renovate or build non-gaming programs and products as part of the current concession.
MGM China’s net revenues for the second quarter of 2023 stood at US$741 million, up 4.9% from the US$706 million recorded in Q2 of 2019. The latest figure also represents a massive 418.1% increase year-on-year. July’s numbers have been “very strong”, according to Wang, and they are expecting even better results in the next quarter.
David WalkerAuthor
David is our resident 'down under' contributor, letting us know what is going on in the southern hemisphere, he is also keen blackjack player
