Mobile Devices Are Helping To Boost Social Gaming Revenues
Social gaming has been growing in popularity for the last couple of years and 2018 has been no different. In the first three months of 2018, revenue from social gaming has risen by 18% reaching an equivalent of $1.27 billion. This rise has been fueled primarily by mobile users who are using mobile devices to play a variety of mobile games.
The research group Eilers & Krejcik Gaming, which is based out of Southern California recently a report showcasing their research on the social gaming market. According to their study, the market is still being dominated by Playtika. This is because the company operates five key social gaming websites including This includes CZR Casino and Slotomania which has helped Playtika to control nearly 25 percent of the total social gaming market.
Eilers Krejcik reports states that the social gaming market has grown by 20% in the past year. The result is that the market is now valued at $4.72 billion. Much of this revenue is gained from mobile devices and tablets. This corresponds to the 25% increase of the presence in the market.
Playtika
Social gaming is categorized as free-to-play gambling games. This includes poker, bingo, table games, and slots. Players just pay a small fee for virtual chips. The usual payment is just a dollar for the equivalent of thousands of chips. This is the main source of the market's revenue. Social gaming has turned out to be quite popular with the younger generation and has brought in significant revenues for a number of companies in the social gaming niche.
Playtika, as the market's best performer has already earned $348 million in the first quarter of the year. In the past 12 months, the company has reached $1.26 billion in revenue.
Social Gaming Operators Compete For Market Share
The second-best performer is Aristocrat Technologies. The company recently bought Big Fish Games in January as a part of its expansion. For the first quarter of 2018, Aristocrat Technologies earned $155.7 million in revenue. In the past 12 months, the company brought in $568.6 million in revenue and currently controls 12% of the market share.
Scientific Games, through its SciGames Interactive subsidiary, is number four in the rankings and earned $97.4 million in total revenue for the first quarter of 2018. Scientific Games controls 7.7 percent of the market share and plans to release a new ‘Monopoly Slots social casino‘ app in the coming months which is expected to boost its market share.
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