Soft2Bet Launches Irokobet Brand Casinos for New Zealand & African Markets

Soft2Bet recently launched its latest online casino which will target two new markets. The Irokobet brand features online casino games, live casino offerings and virtual sports, in addition to a top of the line sports betting experience. Soft2Bet stated that Irokobet will serve primarily players from New Zealand and Africa.

Irokobet is the latest in a series of online casino brands launched by Soft2Bet in the last few years. All in all, Soft2Bet’s portfolio now has more than 20 online sportsbooks and casinos under its umbrella. Soft2Bet was launched in 2012 and is based out of Nicosia, Cyprus. Some of the brands that are under Soft2Bet include CampoBet, YoYo Casino and Wazamba. 

Soft2Bet is using a strategy of launching different online casinos and sportsbooks to target different markets instead of having just online casino catering to players from around the world. 

Weeks before Irokobet’s launching, Soft2Bet also launched another brand, Frumzi, which targets the Nordic gambling markets.

Boris Chaikin, CEO of Soft2Bet, stated that their latest brand is the culmination of the firm’s experience over the years. Chaikin said that Irokobet will contain a world class roster of online casino and live casino games, on top of a great selection of sports betting options. 

Chaikin noted Soft2Bet’s recent surge in terms of launching new gambling brands was geared to the growing interest of online gaming and sports betting in different corners of the world. Touting Soft2Bet’s numerous launches in the past few months, Chaikin said that their cutting edge product suite was designed to appeal to all punters—an advantage that Soft2Bet’s clients and partners have come to expect from the firm.

Soft2Bet Making Moves Worldwide

Soft2Bet has made bold moves into different territories in the past couple of years. In late 2019, Soft2Bet launched its entry into the Japanese online gambling market with AlfCasino. Roughly around the same period, Soft2Bet’s YoYo Casino immediately launched in Sweden after the firm was granted its operating license.

In April 2020, Soft2Bet launched four brands in India. After that, they entered the Brazilian market with CampoBet and YoYo Casino.

Soft2Bet is licensed by the Malta Gaming Authority, the Government of Curacao and the Swedish Gambling Authority, which is notably one of the strictest gambling regulators. Soft2Bet has emphasized that they have plans to continue to launch new online casinos. Next for Soft2Bet is a concerted effort to penetrate the EU market. The company plans on applying for more gambling licenses across different EU markets in 2020.