Wynn Macau Ltd Launches New International Lifestyle Brand “Wynn Signature”

Summary:

• Wynn Resorts will bring exclusive experiences and events to Macau under the Wynn Signature brand
• Two initial events under the brand will take place in October and early 2024
• The new initiative is part of Wynn’s non-gaming commitment and will help develop Macau’s tourism industry

Wynn Macau Ltd has further boosted its non-gaming initiatives in the region with the launch of a new lifestyle brand called “Wynn Signature”.

The move will enable the casino operator to enter into partnerships with global brands to provide exclusive international experiences to customers at its Macau properties.

Two Events Scheduled Under Wynn Signature

Wynn is organizing two huge events under the new Wynn Signature brand, with the first one, the “2023 Hypercar Exhibition”, set to take place from October 1 – November 30. During the event, 16 of the world’s top limited-edition hypercars will be on display at Wynn Macau and Wynn Palace Cotai. Customers will get close-up views of these high-end performance cars, some of which will be showcased in Macau for the first time, Wynn stated in a press release.

The supercar exhibition will be followed by the “Chinese Wine Competition” which runs from March to April 2024. The event will see the best Chinese wines, wineries, and prominent individuals in the Chinese wine industry gather together to showcase their products. The competition will offer a platform for Chinese wineries to build connections, forge partnerships, and promote their products globally.

Boost to Macau’s Tourism Industry

Wynn Macau Ltd President and Executive Director Linda Chen stated that the Wynn Signature brand will bring more world-class tourism experiences and global events to Macau, which will help big time in developing the region’s tourism industry.

The launch of the Wynn Signature brand has been welcomed by the director of the Macao Government Tourism Office Maria Helena de Senna Fernandes who said that the latest initiative from Wynn will add greater value for visitors and expand Macau’s tourism source markets.

More importantly, the exclusive events offered under the brand will promote Macau as a top destination for a wide array of “exceptional experiences”, the tourism head added.

Unveiling the Wynn Signature brand is part of the casino operator’s commitment to enhance its non-gaming offerings in Macau under the new 10-year gaming concession. The city’s six concessionaires pledged to increase their non-gaming investment in the next 10 years, with Wynn promising MOP16.5 billion for non-gaming projects and initiatives aimed at attracting more foreign customers.